Welcome to YEOUTH. We're a skincare brand founded by a cosmetic chemist, powered by science, and fueled by the belief that everyone deserves effective, affordable skincare they can trust.
YEOUTH began in a lab in New Mexico when our founder, Kevin Mallory, a Cosmetic Chemist, created a formula for his wife to help with skin hydration. That formula, our now best-selling Pure Hyaluronic Acid Serum. It was the beginning of something bigger: a skincare brand that didn’t rely on gimmicks, overpriced packaging, or trendy fads.
Kevin had spent decades formulating products for brands big and small. But he saw a gap. Where were the products that truly put quality first without such a high price tag?
Today, YEOUTH continues that mission with a company-owned manufacturing facility, giving us full control over quality, safety, and innovation—so you get effective skincare at a price that makes sense.
Kevin had spent decades formulating products for brands big and small. But he saw a gap. Where were the products that truly put quality first without such a high price tag?
Today, YEOUTH continues that mission with a company-owned manufacturing facility, giving us full control over quality, safety, and innovation—so you get effective skincare at a price that makes sense.
More Than Just Products—A Team With Purpose
One of YEOUTH’s early customers, Mikala King, fell in love with the results—and noticed our website and brand didn’t yet reflect the quality of our formulas. Today, she leads our business and brand development.
YEOUTH has grown from a single formula to a full line of dermatologist-tested products, trusted by thousands around the world. We’re a small, committed group in New Mexico, supported by an international team who believes in what we do—and how we do it.
Our Mission: To make clinical-grade skincare that’s clean, effective, and accessible to everyone.
Our Vision: To empower real people with products that deliver visible results—crafted with integrity, backed by science, and priced with honesty.
Formulated by Experts: Our products are developed in our own FDA-registered, cGMP-compliant lab—by people who truly understand skincare chemistry.
Dermatologist-Tested: Each batch is tested for safety, consistency, and performance before it reaches your door.
Clean Ingredients, Always: No parabens. No sulfates. No phthalates. No animal testing. Just results.
No Gimmicks, No Markups: Most brands spend more on packaging than their formulas. We don’t. You get professional-grade ingredients at a price that makes sense.
Made Locally, Loved Globally: We proudly manufacture every formula in New Mexico and ship around the world—with best-seller status in markets from Japan to Jordan.
